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Why you might be writing funding bids with the wrong readers in mind
As Funding Insight eases into its summer break, we spare a thought for all our readers who won’t be able to spend as much time away from a computer screen as they might have liked because they have grant application deadlines looming in the coming months.
To help focus your minds, we republish this reflection from May 2021 on who you will be writing for as you work up your bid. As the article makes plain, you won’t be writing for a panel of fearsome, omniscient mega-minds but rather inquisitive, intelligent but time-limited and pressured researchers (and others), much like you. And that requires a different mindset…
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